I was lucky enough to spend my day today backstage at Fashion Scout as part of LondonFashion Week AW14 with the lovely team at The Body Shop. The Body Shop are the chief makeup sponsors for the whole event and are responsible for creating the fabulous makeup looks strutting down the catwalk. They very kindly invited me along to see some of the shows and check out what was going on behind the scenes!
I spent the day with a small team of bloggers going between backstage, the shows, and the media lounge so got a good look at what goes on at these events and what keeps them going.
First up, we went to have a look at Apu Jan backstage who was the first show of the day. We had a chat with Lan, head makeup artist who talked us though the look for the show. The inspiration was rivers; a flowing and natural look. The eyes were kept fairly natural with lashings of mascara, with a face base of the 00 BB cream. The lip was an interesting combination of a not too bright red and purple, mostly red but with a more purply smudge in the centre, accented with eyeshadow. The next show was Vita Gottlieb, which featured natural eyes again but with a standout bold red lip, which complimented the red prints and warm tones of the collection. We then saw Basharatyan V, which featured Icelandic inspired cold, icy tones with an almost alien inspiration. It featured an icy blue lip created with eyeliners and shadows and the magical multi use product the radiant highlighter. Next was Mimi Fasi, a sixties rock and roll inspired show with natural, nude toned makeup and Mad Men worthy structured shift dresses and prints.
We then saw Little Shilpa, a presentation rather than a traditional show where you could see the models, and the clothes and makeup up close, which was fantastic as it was truly incredible. I've included a picture backstage and then onstage of the intricate lace floral black headdress featured, shrouding some bold but dark orange toned eyes. The inspiration for the show focused on the underworld and things you can't always see, and every little piece of the presentation captured this perfectly. It was something really rather spectacular!
Up next was probably my favourite show, Yulia Kondranina, featuring grunge style rock chick makeup and a fairly rock and roll inspired collection that would look right at home on Camden Lock. The stunning berry smudged eye look was created with two berry toned lipsticks blended together with the fingers and a whole lot of kohl to create the 'slept in' look. It featured the fabulous Very Berry eyeshadow smudged into the edges for an extra pop of colour, paired with neutral lip tones to make the eyes early stand out.
I thoroughly enjoyed the whole day, stay tuned to hear more about what went on on Monday!